Wednesday, September 22, 2010

Investing via the Mailbox

I get to talk with a number of people every day. Many times the conversation will come around to something that person read in a magazine: Money Magazine, Kiplingers, Consumer Digest and Smart Money. Inevitably the question asked of me is always about the "investment recommendations" highlighted by those magazines.

While the analysis that goes into those recommendations is often solid, the information is time late. Sometimes as much as two months.

By the time that magazine hits your mailbox, the relevant information about a particular investment has been chewed on and acted upon already.

Now that does not mean that the recommendation is any less good. It means that for the most part the big money has already been made.

And remember, before dumping any money into something you read about, it is always a good idea to get some advice as to the value and suitability of that investment to your personal situation.

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