Apple is the most widely followed stock in the world. No company has the fans and the following that Apple has for both its products and its stock. Truly, it's an incredible company.
But one needs to be a bit cautious about any company with such a high degree of popularity. It's tough to get stocks that are so incredibly popular at bargain prices or at a point that represents good value (unless of course you bought below $100 a couple years ago amidst the Steve Jobs health rumors and the depths of the bear market).
Today, Apple is trading above $260. The easy money has been made. With Apple still paying no dividends, it is hard to justify an entry point at this level.
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