In sports, championships often boil down to this fact: your team may have had success after success, but it’s their mistakes which determine whether they win or lose.
I believe that’s true with investing, too. If you’re disciplined enough to avoid making mistakes, you’ll win most of the time. Here’s what I believe are the top ten investor mistakes:
- Believing that one guarantee covers everything. When somebody says that your principle is guaranteed, does that mean your original investment amount is guaranteed, or your returns are? Learn the specifics.
- Doing nothing. I recently met a couple who heard my advice to get out of the market in November 2007—and they're still out. They've been out for four years now, not making any money. Not a good idea.
- Buying investments for tax benefits. Don’t buy something just because you’ll get a tax break. Invest because you’ll get a financial benefit. Tax breaks are gravy, not the maincourse.
- Making a purchase or sale based on a previous price. Don't make decisions based on the price you invested at. You may have bought something at $10.00 a share, but don’t fall in love with that number. You've got to look at the future and make your decision based on the investments’ prospects.
- Buying based on a hot tip. Once you’ve heard a hot tip, it’s already cold. Last year is gone, and it's not coming back.
- Owning too many of the same thing. I meet people who have 28 different mutual funds and all invested in the exact same thing. Diversify.
- Owning too many accounts. Some people have 17 IRAs and 12 brokerage accounts and on and on. You can’t manage that many accounts well.
- Taking advice from the media. Money Magazine is great, but it shouldn’t be your financial advisor. What’s printed is already old news. You don't want to buy yesterday's picks.
- Replaying the past. If you lost money in the past, and you keep employing the same strategy (or lack thereof), you're going to lose money again.
- Not having a sell strategy. It’s possible to avoid losing money in the next bear market Plan for the inevitable. Create an exit strategy.
These mistakes can be avoided. You can be a successful investor, just by steering away from the small mistakes that can cost you the prize.
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